![]() "We look for partnerships that allow us to hook into somebody who are customer and fan-obsessed, and who will be willing to use innovation and technology to create terrific customer and fan experiences," said Intuit CMO Lara Balazs, adding that the $1.8 billion, 18,000-seat arena will serve as a year-round marketing platform, as opposed to Intuit’s NBA and NFL sponsorships. ![]() ![]() Sounds more like the frothiness and heightened competition of fintech per se drove it, along with the passion and avidity Clippers owner Steve Ballmer can still generate in the tech community, even seven years after being Microsoft’s CEO. We were originally thinking that SoFi’s name on the NFL stadium just 1.2 miles from the Intuit Dome site might have helped catalyze the deal. Then again, Intuit just last month announced a $12 billion acquisition of email marketing firm Mailchimp, so. Some reported that deal was worth more than $500 million, which seems inflated to us. Last month, it completed a 23-year naming-rights deal for the Clippers' new arena, scheduled to open for the 2024-25 NBA season. In July, Intuit’s Credit Karma Money signed a three-year uniform patch sponsorship with the Rockets. Intuit added NFL league sponsorship rights in 2019 to market TurboTax during the playoffs, the run-up not only to the Super Bowl, but to tax-filing season. Over that time period, the reported price of a 30-second Super Bowl ad has increased from $4 million to more than $6 million. The personal and business finance software company, whose products include TurboTax, QuickBooks, Mint and Credit Karma, has bought a Super Bowl ad for the past eight years, and will do so again in February. Over the past decade, Intuit’s sports-marketing poker hand has improved from a pair of threes to a royal straight flush. Fintech competition, Ballmer's passion helped close Intuit-Clippers deal "Who controls the past controls the future: who controls the present controls the past" - George Orwell. Coming off a win, I’ll likely be wearing an Eagles tie. Find me if you’re at the CAA World Congress of Sports today or tomorrow we probably haven’t met face-to-face since before the canceled Rudy Gobert game.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |