Night Shift hopes to bring beers from as many as 25 craft-beer-makers to retailers across the state in a new fleet of refrigerated box trucks. Distributors argue the law protects their risky investments in marketing little-known breweries. Brewers want to loosen the restriction, complaining that distributors hoard small brands to keep them from competitors while making little effort to sell them. ![]() Mutual resentment peaked this summer, when lobbyists for the distributors killed several legislative proposals to change the state “franchise” law that effectively binds breweries to their distributor for life after an initial trial period. Wholesalers’ business practices, corporate culture, politics, and overall ethos are distasteful to some small brewers, who profess to believe in quality over profits and a rising-tide-lifts-all-ships approach to competition. “While it’s peculiar to see this announcement being used as a vehicle to attack the very industry they are entering, we are hopeful that one day NSD achieves sufficient growth and success to be considered for membership in this association.” “We expect NSD will experience the challenges of running a multi-brand distribution business effectively, efficiently, and profitably - without giving any unfair preference to the brands from their own brewery - to the detriment of their competitors and new partners,” Kelley said in a statement. Tim Oxton/Night Shift Brewingīill Kelley, president of the Beer Distributors of Massachusetts, welcomed Night Shift to the marketplace. Night Shift Distributing founders (from left) Mike O'Mara, Rob Burns, and Michael Oxton.
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